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For QUT’s School of Creative Arts’ production of Bakkhai, I took on a role in marketing, and offered my graphic design abilities. I assisted in coming up with marketing ideas in collaboration with other’s in the marketing department.
As I was in the role of Assistant Director and a Design Assistant, I had the prior knowledge of the aesthetic we needed to use and the intended age group we were marketing towards. I utilised my experiences in the assistant director role to aid my creation ideation for marketing.
The first social media content we made was a short trailer for the play, that used non-alcoholic wine, red lipstick and grapes, directly drawing from the title of the play, meaning the god of wine.
Having lipstick being applied by a male presenting actor diverts audiences expectations and intrigues them into the contents of the play. This explores my interest in feminist led theatre, quickly making a statement about what it means to have a man express his femininity.
My contribution included the digital creation of the newspaper backdrop, and the organisation of the shoot and a videographer.
I also edited the final video, using this as a creative outlet to explore the most attention grabbing version of the trailer.
In using my graphic design capabilities I also created Cast, Creative, Crew and Professional Team tiles, that were posted to the QUT Acting Social Media pages.
Once again, I drew on my knowledge of the play’s aesthetic to create these tiles, using feminine hands as a symbol throughout all three.
As I am of Generation Z, I am aware of what marketing would be effective on me, therefore allowing me to contribute ideas that would capture young people’s attention, and connecting them to an older text that withholds intense themes.
We explored having a video that combines rehearsal footage and interviews done by the actors, to give audience’s more insight into what the play entails. As Bakkhai isn’t a well known play and was adapted from the play written 405 BC, I figured that simplifying the meaning of the play and what it explores would draw audiences in.
Once I had organised the videographer, I made sure to ask them to capture footage of the creative team and crew as well, as we typically don’t get much content with us in them. This allowed for them all to use the videos as promotional content.
I then edited the video, overlaying the sound from interviews over rehearsal content, ensuring an engaging video with videos to look at and sneak peaks of certain scenes.
Once this video was released I figured that a short video with the actors promoting Bakkhai would be another way to grab possibly audiences attention.
Both are attached below.
I’d love to work with you! Please email production work inquiries and opportunities if you’d love to work with me!